Wavegarden represents a compelling business opportunity, relevant anywhere in the world, and can be adapted to suit diverse market segments:
A Wavegarden enables resorts, hotels and commercial centers to take their outdoor, recreational and adventure activities to a new level by offering more exciting and authentic experiences to their guests. Leveraging the attraction with bars, restaurants, fitness centers, and public events such as surf competitions and concerts allows both participants and onlookers to enjoy the surfing action, and meanwhile creates positive supplementary revenue streams.
A good surfing beach offers more than just a great place to stay; it also offers entertainment, sport and a diversion from daily life. As such, most surf beaches are precious real estate in which to live and establish business.
A lagoon that is well integrated into its natural environment can be aesthetically beautiful, and Wavegarden adds a further element that transforms the lagoon entirely. It recreates within its still waters a sea with waves, making it a unique destination likely to attract both the public and businesses, and adding value to the land where it is installed.
A Wavegarden is a valuable project for any government body that wishes to expand its sports and recreational amenities and to promote tourism, either on a local or national level. Such a project also creates important local employment and economic growth. Given the prospect of surfing’s joining the Olympics, governments and national sports bodies will require high-performance training complexes to prepare their athletes.
Wavegarden’s technology is revolutionizing the real estate industry by creating the first surf parks with tropical beaches in private condominiums that do not have access to the ocean. Since the opening of Praia da Grama, requests to develop private neighborhoods and clubs around a surfing lagoon have grown exponentially and have contributed to an escalation in sales and property values during a period when demand was at a standstill.
“The land price rose from US$60/m2 to US$220/m2 after the announcement went public. In the following 18 months, land value continued to increase until it hit US$500/m2, a hike that surpassed all predictions. In 30 years of project development, I have never seen the value of lots escalate as much as we have seen at Praia da Grama. It was beyond all our expectations.”
Oscar Segall, CEO of KSM and founder of Praia da Grama in Brazil.
A Wavegarden works perfectly as a highly popular stand-alone surf park facility. However, it can also be included within a larger venue such as a theme, adventure or water park. Activities that share synergies can mutually enhance one another to create a unique business built around recreational experiences.
