Beyond The Club, a new Wavegarden project scheduled to open in the first quarter of 2025 in São Paulo, Brazil, has just announced the signing of an ambassador partnership with 2-time world surf champion Filipe Toledo.
The project represents an unprecedented sports lifestyle club, spanning over 100,000m2. Currently under construction, it is strategically located 15 minutes from Faria Lima, adjacent to the iconic Transamerica Bridge, and in close proximity to São Paulo’s city center.
At its core, Beyond The Club will have a 62-module Wavegarden Cove – the world’s largest and most powerful – surrounded by a sandy beach and an extensive array of infrastructure catering to sports, recreation, social, and cultural activities.
This exclusive agreement positions Toledo as a figurehead for both the brand and the sport of surfing. His role will involve providing surf coaching programs and events to enhance the overall experience for guests.
Over the past decade, current world WSL #1 Toledo has captivated global audiences with his masterful wave-riding abilities, executing critical manoeuvres with speed, precision, and flair. Beyond his athletic prowess, he is revered by peers and the wider surfing community, not only as a professional athlete but also as a commendable person, making him an outstanding role model for current and future generations, both in Brazil and around the world.
Toledo’s longstanding association with Wavegarden began in 2014 when he surfed one of the first prototypes in the Basque Country.
He later returned for training during the European leg of the world pro tour between 2018 and 2020.
While competing at Bells Beach in Australia, Toledo utilized the Wavegarden Cove facility at URBNSURF Melbourne to practice and test boards on flat days between swells.
Following a recent surf session at Praia da Grama, Toledo expressed his attraction to the Beyond the Club project, citing its innovative approach to surfing, lifestyle, family values, and sustainability.
“This is a visionary project, and I am proud to be a part of it,” said Toledo. “I never really imagined that technology would evolve to this level in my lifetime. But it has, and it is even being done in a sustainable way, which is great to know.”
Oscar Segalls and his team at KSM Realty – the developers who gave Brazil its first inland surfing destination and tropical beach, Praia da Grama – were the ones who identified the potential of a partnership with Brazil’s top surf star.
“Beyond the Club is a unique project, different from traditional options and different from anything that presently exists,” explained Segalls, CEO at KSM. “Filipe is the epitome of what this project is about. It’s about surfing, lifestyle, fun, and family values. We are all very happy to have him on our team and look forward to a long and meaningful relationship.”
